hybrid.ai presents new programmatic in-house solutions at DMEXCO 2019.
The motto of the largest European adtech & martech exhibition DMEXCO 2019 is “Trust in You”. It reflects the main theme of the exhibition — brand cybersecurity and data privacy. Lack of confidence and interest in a brand by the client are the main challenges facing performance marketing.
Thousands of companies will present their solutions in digital business, artificial intelligence, marketing, and big data at their booths. More than 500 speakers will share their skills and experience. This year, the international programmatic platform hybrid.ai will debut at DMEXCO. The company will present its in-house technology stack to effectively address all the challenges which may have agencies and brands that use programmatic advertising.
The programmatic in-house solution makes it possible to create your own programmatic advertising department, both on the side of the agency and the client-side. hybrid.ai contributed significantly to its development, having created a most comfortable ecosystem of tools and methods for their integration into the business.
For example, educational projects on programmatic advertising buying, collecting, and using different types of data, evaluating the effectiveness of placements and optimizing them. It is also important to mention that, in addition to providing a ready-made technological advertising stack hybrid.ai personalize and customize the platform as much as the customer desire.
These developments allow to control and manage all pricing, from the formation of your own banner advertising networks, video ads, or native advertising, ending with direct agreements with sites or ad networks. So, all the data on ads buying is stored internally, which in its turn is an intangible asset.
Until today, only large and independent or online advertising agencies could do it. Today we provide such opportunity to agencies of any level and absolutely to all direct advertisers. They can create in-house programmatic departments and have full control over the inventory and price formation.
The global trend
Programmatic in-house is a steady trend in the West, where programmatic is the basis of all digital advertising. At the stand of hybrid.ai, you will learn about a comprehensive solution Hybrid Suite — a framework to build a programmatic ecosystem that meets all the online security(privacy) requirements.
Hybrid Suite includes several tools:
- Hybrid Insights: is to plan advertising campaigns, analyze and manage the data, and to predict the result.
- Hybrid Console: is to create and optimize an advertising campaign.
- Hybrid Reports: is to analyze past advertising campaigns and create detailed reports.
- Hybrid Partners: is to create your own SSP platform and start selling the inventory via RTB auction.
The AstraOne In-image project
The AstraOne project: is the partner of hybrid.ai project and also will be presented at the hybrid.ai stand.
This project uses computer vision in an In-image advertising format. The project has been implemented in the international market for more than a year and includes several brand-new solutions for advertising agencies, advertisers, and publishers.
Each tool of the comprehensive ecosystem is unique and suitable for creating the most customized solution for each customer.
You can sign up for a meeting with us at the exhibition by filling out the form https://hybrid.ai/dmexco_2019.