2019 is the year of online security, privacy, and data protection. That is why the motto for DMEXCO 2019 is “Trust in You.” Trust is one of the main challenges that run across technology trends, from omnichannel marketing to consumer trust in the Internet. DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. The event offers an ecosystem with seminars, debates, and expositions. It is bringing together 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world each year in Cologne. This year hybrid.ai will be present at DMEXCO with the motto “Programmatic in house.”
Why “in house”
The need for security and transparency has led to one of the most important trends in the AdTech industry in 2019 — the creation and strengthening of in-house programmatic departments. Planning the purchasing of advertisements within internal structures instead of outsourcing results in a more effective planning system. Secondly, this increases the security of investing in programmatic advertising. However, this process is currently based primarily on hybrid activities. Agencies train people as part of teams and run part of the campaign, but an employee on the client’s side fully controls the campaign in terms of data and costs.
The answer to these hybrid relationships is another product — hybridSuite. This is a self-service platform that allows you to manage your campaign in real-time. It helps to optimize campaigns and achieve planned goals more effectively. At the same time, the platform can be accessed by both the agency’s team and the client’s employees. That ensures full insight into the data and the transparent flow of information. In this way, this of the most important trends of 2019 can be realized thanks to one hybrid platform.
Find us in Cologne in Hall 08.01 at the stand D-011.