The motto of the largest European adtech & martech exhibition DMEXCO 2019 was “Trust in You”. It reflected the main theme of the exhibition — brand cybersecurity and data privacy. Lack of confidence and interest in a brand by the client is the main challenge facing performance marketing. This year, the international programmatic platform hybrid.ai had the debut at the DMEXCO and we presented the programmatic in-house model, an ecosystem that meets modern online security requirements.
Our programmatic in-house solution makes it possible to create your own programmatic advertising department, both on the side of the agency and the client-side. hybrid.ai contributed significantly to its development, having created a most comfortable ecosystem of tools and methods for their integration into the business. Using these developments allows the client to control and manage all pricing, from the formation of their own banner advertising networks, video ads, or native advertising, ending with direct agreements with sites or ad networks. So, all the data on ads buying is stored internally, which in its turn is an intangible asset.
According to over 270 meetings, which took part at our stand the global expenses when it comes to programmatic advertising will rise. Our European and American partners mentioned that their budgets, which are designated for AdTech and programmatic will rise 20–30 percent next year. That is why programmatic in-house is a steady trend worldwide, where programmatic is the basis for the purchase of all display advertising. hybrid.ai stand will present a comprehensive solution Hybrid Suite — a framework for building a programmatic ecosystem that meets modern online security requirements.
Hybrid Suite includes several tools:
- Hybrid Insights for traffic planning before the start of an advertising campaign, data management, audience analysis and evaluation of the result.
- Hybrid Console for creating and optimizing an advertising campaign.
- Hybrid Reports allows you to analyze the past advertising campaign and create detailed reports.
- Hybrid Partners gives you the opportunity to create your own SSP platform and begin selling inventory using the RTB model.
The AstraOne In-image project
The AstraOne.io project was also be presented at the hybrid.ai stand. This is the technological partner of hybrid.ai. AstraOne is a unique project that uses computer vision technology in an In-image advertising format. For more than a year, the project has been implemented on the international market and includes a number of solutions for advertising agencies, advertisers and publishers. Each ecosystem tool is unique and capable of creating the most customized solutions for each customer.
Sum up
This was our first visit at the DMEXCO. Hybrid staged a team consisting of 21 consultants from 7 offices from 4 countries. In our opinion the event was a success. We will be definitely attending the DMEXCO 2020. See you soon.
