Personification, control, and data are principles that most brands rely on while planning ad campaigns. Marketers have to take into account a variety of ad channels, formats, and strategies. All these tools require both tight control and fine-tuning, preferably using a single interface.

Fortunately, programmatic advertising can handle this task. It combines flexible content settings and ad display criteria with detailed reports and analytics. And it also allows you to leverage your own user data.

According to the report published by Zenith Programmatic Marketing Forecasts 2019, the share of programmatic in the digital ad market rose to 68% in 2020…

Worldwide Programmatic Platform

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